Accurate enough to trust.
Technical and regulatory depth inside the work from the beginning.
The 3rd Act · For providers, platforms, networks & wealth managersT3A · For institutions
Technical authority, put to work.
One brief. Every discipline. From the start.
We put the right senior judgement around the problem from the outset, so challenge comes earlier, hand-offs reduce and the thinking stays connected. The result is work that stands up internally, moves faster and lands harder in market.
Every brief. Four tests.
Judge us by them before we start.
Fast enough to matter.
The right disciplines already in the room when the market moves.
Defensible enough to approve.
Governance, evidence and accountability travel through the engagement.
Commercial enough to justify.
Outcomes are defined at the beginning, not activity dressed up as impact.
The senior operating model
The hard part isn’t finding specialists. It’s joining their judgement.
One senior team. One governed system. One accountable relationship.
The disciplines work together from the start, so the judgement stays connected from first question through to market.
Technical authority
40 years of applied pensions, tax, trusts, and estate planning knowledge.
Research & market insight
Adviser, consumer and market evidence that identifies the real issue, tests the commercial assumption and provides the campaign platform.
Regulation & Conduct
Conduct-by-design, Consumer Duty, regulatory change, governance and responsible deployment of technology.
Communications & market influence
Narrative, content, campaigns and activation designed to preserve the substance all the way into market.
Closer to the market
We don’t just understand the advice market. We serve it.
T3A Adviser is an independent platform built for advisers and paraplanners. It keeps us close to the realities of adviser work: what gets attention, what creates friction, what language lands and what genuinely helps. That proximity informs the propositions, research, technical support and communications we create for institutions.
The model, applied
The model is new. The track record isn’t.
Selected work from the team behind T3A
Air Later Life · Home Belongs in the Plan
From product line to planning asset.
Housing wealth was entering too many advice conversations late, as a product question rather than a planning resource. Air wanted to change the frame.
- 14
- Press pieces
- 8
- Publications
- 2
- Trade verticals
- 5
- Channels
- 24
- Weeks sustained
What it provesOne idea becomes a market position when the whole architecture is designed together.
Wealthtime · Tax Year End 25/26
One study. Two halves. Designed to relaunch itself.
Tax year end is one of the noisiest moments in platform marketing. The challenge was not to add another reminder campaign, but to give Wealthtime a useful point of view that could live beyond the deadline. The research was structured from the outset to generate two news cycles: anxiety before tax-year end, action after it.
- 15
- Placements
- 8
- Publications
- 3
- Webinars
- 5
- Channels
- 16
- Weeks sustained
What it provesGood research should not merely generate findings. It should create the next reason for advisers to engage.
AJ BellLive
The Great Wrapper Reset.
The model in motion.
From original market idea through adviser and paraplanner research, technical framing, flagship thought leadership, adviser-facing assets, earned media and live activation.
Now moving from market evidence into adviser action.
The people you meet are the people who lead the work.
Four disciplines. One operating unit.
Tony Wickenden
Technical authority tony@t3a.ukFour decades at the centre of taxation, trusts, estate planning, retirement planning, proposition development, BDM and adviser support.
Phillip Wickenden
Research, Behavioural Economics & Adviser Business Practice phillip@t3a.ukTurning adviser, consumer and market evidence into sharper propositions, campaigns and commercial decisions.
Simon Collins
Regulation & Conduct simon@t3a.ukConduct-by-design, Consumer Duty evidence, regulatory change and AI governance.
Jamie Dunkley
Communications & market influence jamie@t3a.ukNarrative, media strategy and communications designed to earn attention and move the market.
Start the conversation
Bring us the brief. Tell us the outcome you need, not the service you think you need.
- A proposition to sharpen.
- A technical or regulatory issue to resolve.
- Deep technical support for your support teams.
- Adviser engagement to strengthen.
- Content or a campaign that needs to land.
- A BDM team to equip and motivate.
- Adviser or consumer needs to understand more deeply.
For institutions
Discuss your brief.
Tell us the outcome you need, not the service you think you need.
Brief received.
One of the senior team will respond directly.