Press
Straight to the source.
Media enquiries, background briefings and interview requests relating to The 3rd Act, T3A Adviser and ASK Tony.
The first reviews
A new business. Already part of the conversation.
“Making the biggest splash.”
Launch day 14 September 2026
T3A was publicly unveiled on 14 September 2026. Six major trade publications covered the story on launch day, with the announcement subsequently appearing in weekly must-read selections, editor newsletters and publisher most-read lists.
The six launch-day publications were:
- FT Adviser
- Money Marketing
- Professional Adviser
- IFA Magazine
- Citywire / New Model Adviser
- Financial Planning Today
- 6 / 6
- Major adviser trades covered T3A on launch day
- Top story
- Money Marketing homepage
- No. 5
- Professional Adviser Most Read
- Top 20
- Financial Planning Today Most Viewed Stories past 7 days
The coverage
Six titles. Six takes.
The launch did not produce six versions of the same story. Each publication found a different way into what T3A is, why it is being built and what comes next.
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FT Adviser
Technical Connection’s Wickenden unveils support services firm
Homepage prominence Morning Bulletin lead
The practical adviser proposition alongside T3A’s broader institutional model and the opportunity beyond the Technical Connection closure.
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Professional Adviser
Tony Wickenden launches business as SJP takes Technical Connection in-house only
Both markets Governed AI Four-person leadership team
The fullest early explanation of the wider T3A proposition, covering the adviser offer, institutional services and the four-person leadership team.
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Money Marketing
Tony Wickenden unveils new business after SJP closure
Homepage top story
A concise account of the launch and what follows Technical Connection, with particularly strong homepage prominence.
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IFA Magazine
Tony Wickenden and senior industry team unveil The 3rd Act as advice market prepares for life after Technical Connection
Latest news Direct route to T3A
A broad account of the proposition and the team behind it, including a direct link from the coverage to T3A.
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Citywire / New Model Adviser
SJP axes Technical Connection as Tony Wickenden unveils new IFA support service
The succession story
The sharpest editorial connection between the Technical Connection closure and the new venture.
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Financial Planning Today
Technical Connection founder launches new support business
Homepage carousel Top 20 most viewed
The next chapter following the publication’s earlier coverage of the Technical Connection closure.
From the market
“Certainly needed.”
Independent reaction shared with the Octo adviser community on launch morning.
Resources for journalists
Latest
The Budget, Considered.
Publishing Thursday 5 November 2026
T3A’s post-Budget guide for advisers and their clients: four perspectives on the planning questions that matter after 28 October.
Download the brochure (PDF, 4 pages)
Advance copies for journalists: press@t3a.uk
Media pack
Media assets
Leadership portraits and the T3A logo
The film — The Ministry of Speculation
MP4 · 15 seconds
For accuracy
- T3A Adviser and T3A institutional services launch in February 2027.
- Technical Connection and the external Techlink service will close on 6 March 2027.
- T3A Adviser is not Techlink and is not an SJP service.
- The Budget, Considered. publishes on Thursday 5 November 2026.
Budget day · Wednesday 28 October
Comment from four perspectives.
Tony Wickenden on the technical position, Phillip Wickenden on client behaviour, Simon Collins on Consumer Duty, Jamie Dunkley on communications. Available for comment from the afternoon of Budget day and through publication week.
Request comment → press@t3a.uk